Daniel T. Richards

Daniel T. Richards

Innovative Strategist & Digital Expert

“Pajama Boy” Has Us Talking But Not About Healthcare

Whether you think a man-boy in a onesie sipping cocoa is a good mascot for ObamaCare or not, the ad has a fundamental flaw that can’t be ignored.

Conservatives are bashing the ad for its absurdity. Liberals are defending it for being sweet and funny. But here’s the problem: No one is talking about getting health insure. They’re talking about “Pajama Boy.”

No matter how clever, interesting, or sweet you think your message is, don’t forget about the ultimate goal: To get people to adopt your position. Does this ad accomplish that goal?

Don’t Eat Bad Lobster: The Adam Carolla Corollary

Lobster is a luxury food. At least that’s how we see it now. (It wasn’t always that way. It used to be peasant food. After all, who wants to eat giant insects from the sea? Without butter!?)

It’s really no surprise, then, that people want to save a few bucks while enjoying some tasty sea steak.

Enter Red Lobster. Or don’t, actually. At least not according to Adam Carolla, master ranter and king of podcasting. In a recent episode, Carolla spun yarn about the perils of being cheap at the wrong time. I’ll paraphrase here, but if you’re not listening to his show you’re missing out on something special:

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