Daniel T. Richards

Daniel T. Richards

Digital Strategist. Rhetorician. All Around Swell Guy.

“Pajama Boy” Has Us Talking But Not About Healthcare

Whether you think a man-boy in a onesie sipping cocoa is a good mascot for ObamaCare or not, the ad has a fundamental flaw that can’t be ignored.

Conservatives are bashing the ad for its absurdity. Liberals are defending it for being sweet and funny. But here’s the problem: No one is talking about getting health insure. They’re talking about “Pajama Boy.”

No matter how clever, interesting, or sweet you think your message is, don’t forget about the ultimate goal: To get people to adopt your position. Does this ad accomplish that goal?