Crowdfunding’s impact on film financing has been significant and swift. Hundreds or thousands of micro-financiers can now fund projects of niche interest without huge risk, creating financial openings for “the little guy” who doesn’t have an in with a major studio.
But what about the “big” little guy?
Adam Carolla, king of podcasting and libertarian provocateur, finds himself in the crosshairs of media pundits who would have him eschew the $1.3 million he raised on Fund Anything and finance Road Hard, his new movie, himself.
Carolla follows the trailblazing success of the Veronica Mars Kickstarter campaign, which soared into crowdfunding history by raising $2 million in one day. The campaign ended with $5.7 million but an asterisk by its record—at least according to critics. Should rich celebrities like Kristen Bell—later Zach Braff and now Adam Carolla—use crowdfunding to finance pet projects?
Absolutely. Here’s why: