How do I begin? That’s a troubling question for many rhetors. With the truck loads of content being produced on a second-to-second basis, there’s a certain anxiety to creating your own. It’s more than “blank page syndrome.” It’s wondering, “Why would someone want to listen to me? What could I say that would make them want to listen?”
Luckily for modern rhetors, classical rhetorical scholars can give us some important insights about attention grabbing and introductions. They even had a special name for this part of your discourse: exordium. Basically, it means “the beginning.” The great thinker and rhetor Cicero explained:
An exordium is an address bringing the mind of the hearer into a suitable state to receive the rest of the speech; and that will be effected if it has rendered him well disposed towards the speaker, attentive, and willing to receive information.
Cicero lays out three goals for the exordium: Make the audience attentive, open (“teachable”), and/or favorable. While these aren’t the exhaustive ends of a good introduction, they’re a good place to start.
Let’s have a look at each goal…