Daniel T. Richards

Daniel T. Richards

Digital Strategist & Rhetorician

“Pajama Boy” Has Us Talking But Not About Healthcare

Whether you think a man-boy in a onesie sipping cocoa is a good mascot for ObamaCare or not, the ad has a fundamental flaw that can’t be ignored.

Conservatives are bashing the ad for its absurdity. Liberals are defending it for being sweet and funny. But here’s the problem: No one is talking about getting health insure. They’re talking about “Pajama Boy.”

No matter how clever, interesting, or sweet you think your message is, don’t forget about the ultimate goal: To get people to adopt your position. Does this ad accomplish that goal?

4 Tips to Make Office Email Less Painful

Pacman EmailEmail often feels like a necessary evil—or an outright, unequivocal evil when using it for work.

OK, so maybe it’s not that bad. But most work email needs improvement, right? Here’s some advice for being a better communicator via electronic mail. (I’m talking to you, too, managers.)

The problem most people have when sending work email is they don’t anticipate what the person they’re talking to doesn’t know. Put differently: it’s hard to get out of our own heads. We know what we want (usually), and we know what we know (usually). But we’re not good at giving that information to other people because we assume they know what we know!

That assumption is wrong. And it can lead to frustrating strings of email asking for clarification and passive aggressive responses. To avoid email Hell, include these four points in your office communiqué:

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