Daniel T. Richards

Daniel T. Richards

Digital Strategist & Rhetorician

Mack Truck of Rhetoric: How to “Be Persuaded”

“I can’t refute your arguments. You’ve refuted all of my mine. But I still disagree.”

I sat silently for a moment. Dropping my head a bit I stood up and walked out of my professor’s office. I turned back momentarily and asked, “If that’s the case, then what does it mean to be persuaded?” But he had no answer. And at that point, I didn’t either.

It was my last week of grad school, and the professor was someone I  admired. But his response bothered me. We had been arguing about a nerdy point of philosophy. By all measurements, I “won” the argument. He even conceded my points. Yet he wouldn’t agree with me. I thought about my rhetorical approach, my logic, all the things I learned in communication theory. Everything seemed to go as planned except my opponent’s reaction.

We have free will, of course, and my professor may have been purposely dodging the issue because he was tired, confused, or simply wanted me out of his office. Nonetheless, it got me thinking. I understood, well, the obligations of the rhetor, but what are the obligations of the audience? There is a lot written about the rhetorical situation. Is there a corresponding “situation” for audiences?

Bear with me while I conjecture…

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