Daniel T. Richards

Daniel T. Richards

Digital Strategist & Rhetorician

I HEART Your Sweater; Here’s Why You’re Wrong

Does the guy you’re arguing with have nice teeth? Maybe he’s an outstanding orator or just deeply passionate about his views. Perhaps he owns a sweet Christmas sweater.

Tell him.

Acknowledge what you like, what the audience likes; emphasize the positive.

Too often in arguments, we focus on “winning” or dominating our opponents. We want to make them look bad because, by contrast, we look good. This stirs up feelings of anger and aggression or sometimes fear and hatred. It’s us vs them! Aside from having detrimental effects on your poise, this attitude can harm your ethos and make you an ineffective rhetor.

Remember: the goal of your rhetoric is not “to win” but, instead, to achieve a certain goal. If you can “lose” the argument but still accomplish that goal, then what does “winning” really get you?

Learning to be a better rhetor means recognizing what’s in your long-term self-interest. Making someone look bad might make you feel good in the moment, but it’s not an effective strategy for growing your ethos, the most precious currency in your rhetorical vault.

One of the most counter-intuitive but effective ways to boost ethos is by complimenting your opponent and your audience…and meaning it!

Here’s why and how:

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Poise(d) to Persuade

Robert Benchley: “My good man, would you please get me a taxi?”
Uniformed Man: “I’m not a doorman. I’m an admiral in the United States Navy.”
Robert Benchley: “Alright then. Get me a battleship.”

I bet you rarely agree with people who cry when you ask them tough questions—or buy things from salesmen who wave their arms and scream at you. (Wacky waving inflatable arm-flailing tube men notwithstanding.)

But what about a politician who stands on his convictions, who fights for them with enthusiasm—or a salesman who knows everything about the product and exudes confidence? Sold!

When you’re giving any form of public talk, sales pitch, or even sharing an opinion with your friends, one factor that can make or break the outcome is how you manage your demeanor. Do you get angry easily? Do you speak softly with little conviction? Do you make eye contact?

It’s all a matter of poise, and it can affect your ethos for better or worse.

We often hear about poise as a single attribute. Either someone has it or they don’t. Like the flu. But upon reflection poise seems to be a more complicated concept. I’ve seen people “lose” their poise mid-speech, and I’ve seen people “gain” it after stumbling out of the gate.

So what exactly is poise?

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