Daniel T. Richards

Daniel T. Richards

Digital Strategist & Rhetorician

Figures of Speech: Speak Like a Master Rhetor

Do you have a way with words? Ever been told you can “turn a phrase”? Realize it or not you might be naturally adept at using figures of speech. You’re in good company. Shakespeare, Winston Churchill, Homer Simpson: All masters of figures of speech. Join Twitter right now.

Broadly speaking a figure of speech is a word or phrase that, in context, is used metaphorically or non-literally. They can add flavor and memorability to your rhetoric and make you sound like Abe Lincoln in his prime. Invest in a top hat. Master figures and you master style.

Ancient rhetoricians and modern linguists have extensively cataloged these poetic flourishes. There are hundreds! But don’t start packing your Tweets, Facebook posts, or YouTube videos with all manners of lexical twists and turns. True, using figures can make you sound like a rhetorical genius, but the overuse of figures can make you sound like a pretentious jerk.

Let’s take a look at these stylistic gems:

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