Daniel T. Richards

Daniel T. Richards

Digital Strategist & Rhetorician

What Are You Arguing About?

E-loquence: What Are You Arguing About?“What do you want from me?!” The battle cry of an exhausted rhetor. Whether it’s at work, the kitchen table, or in the bedroom, everyone has felt the frustration of not knowing what an argument is about. Is there anything else in the rhetorical world that makes you feel as helpless? (Aside from bad puns?)

Many times you and your opponent are arguing about different things, so it’s necessary, in order to have a successful debate, to identify the “sticking point” of an argument. What are you really arguing about? What should you be debating? How do you reconcile the difference?

The Greek rhetorician Hermagoras of Temnos theorized that all arguments have four possible sticking points (and scholars later added a fifth):

  1. Fact
  2. Definition
  3. Quality
  4. Jurisdiction
  5. Action

Hermagoras called each point a “stasis.” Cicero later organized the stases into a method for determining the point of dispute, and called the method “stasis theory.”

Knowing the central point of an argument largely depends on your goals and your audience’s context. Regardless it’s essential to uncover the central dispute if you want to successfully persuade. Let’s see how it plays out with an example argument. Suppose a passenger gets in a debate with a cab driver about the merits of Uber or Lyft

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