Daniel T. Richards

Daniel T. Richards

Innovative Strategist & Digital Expert

How “Tweetable” Is Francisco d’Anconia?

Francisco’s “Money Speech” from Ayn Rand’s Atlas Shrugged is about 70% “tweetable” according to a new tool from Yahoo! News. It measures the length of your sentences, looking for quips that are 120 characters or shorter. (Apparently President Obama is a natural tweet speaker.) Is being more “tweetable” a good thing? That depends on the purpose of your speech and your audience. This would be a handy tool, for instance, if want people to live-tweet your talk.

Money Speech Tweetability

Check it out. Add your own speeches to see how “tweetable” you are:

Continue reading

3 Genres of Rhetoric

Birds TweetingTwitter is the digital version of passive-aggressive Post-It notes left by your roommates—multiplied by 554 million. And it’s a lot of fun.

Are you dumping Ramen noodles down the drain? Someone is going to let you know. Forget to take the trash out? Shame on you! Hold an opinion that someone disagrees with? Be prepared for a 140 character rebuttal.

There’s clearly a lot to do on Twitter other than debate (hashtag games!), but to be a successful rhetor via Tweet—or anywhere, really—you must know the kind of rhetoric you’re participating in. The genre will help you determine the type of argument you should make and, in some cases, save you from an endless loop of #ArgumentJunk.

There are three genres of rhetoric:

Continue reading