He’s the most revered and most hated, most talked about and quietest coach in the NFL. And he’s a master of rhetoric.
Bill Belichick, head coach of the New England Patriots, is the hoodied wonder. Sometimes literally cloaked in secrecy, he’s known for saying little to media and eschewing the public spotlight. Yet master rhetors can learn a lot by studying Belichick at work…on the football field.
Yes, his press tactics and curt eloquence are worthy of rhetorical study, but I want to look at something I call “The Belichick Process.” It has nothing to do with what Belichick says or wears and has everything to do with how he thinks.
Let’s kick this off: